In pursuit of the best learning & working experiences
Hello, Im Areebah! My goal is to bring a human-centered focus to teams at work and to design for learning in the flow of work, school, and everyday life.
Thanks for stopping by, and feel free to drop me a line.
I love creating experiences and services that eliminate confusion and work well. My approach is always to find, structure, and deliver the information that matters:
contextual research with the learner or user
create accessible artifacts for sharing and aligning team
sketch, design mockups, wireframe, and click prototypes
test with real people and incorporate findings
Specifically, my work experience includes adult education theory and practice, user and stakeholder research, learning design, and organizational strategy. I got my experience research chops at CCT at Georgetown University.
Further specialties include contextual inquiry, competitive and comparative analyses, needs analysis, content audits, card sorts + information architecture reviews, journey maps, user flows, wireframing and prototyping with learners/users.
Generally, I’m always seeking book talks, competitive dance shows, green grapes, new hikes, stories from teaching and travel, and Mary Tyler Moore show reruns.